About Us:

Robinson Radio is your total radio solution. A one-stop-shop for all facets of radio advertising, we handle every aspect of building and executing a radio campaign in house—from the creation, production, and media placement to reporting and analytics—so our clients only deal with one service provider.

With over 15 years experience in the radio industry, RRI has deep-rooted relationships with every syndication company, all satellite outlets, online broadcasters and local and national radio networks. This means we’re able to purchase incredibly strong media schedules at low costs that other agencies just can’t touch. It also means we have some of the best working relationships with on-air radio hosts/personalities in the industry and experience in creating celebrity endorsement campaigns—the true “superstars” of radio advertising. These mega relationships give us tremendous leverage, media buying power and a unique marketing position over our competitors.

We are 100% focused on our medium and offer a full spectrum of radio-specific services, including:

Short-form radio campaigns (30 to 60-seconds)

Long-form radio campaigns (30 to 60-minutes)

Host endorsements (local, regional and nationally recognized syndicated hosts)

Direct response (measurable media) campaigns

Branding campaigns

Mobile integration

In-call media

Developing campaigns in English and Spanish

Placing campaigns in every radio media outlet:

- Terrestrial (land-based or “public”) radio
- Satellite radio - Internet radio

Distributing campaigns to the most productive and profitable media markets, syndicated networks and unwired networks

- Locally
- Nationally
- In Canada

The Robinson Radio Campaign Approach:

If you’ve worked with other radio agencies, you’ll find we’re radically different in terms of our people and campaign approach. 

We treat your checkbook like we would treat our own. We develop every campaign around our distinctive “Crawl…Walk…RUN!” philosophy, which allows us to build radio campaigns at a measured pace. This gives both RRI and our clients ultimate control of campaign development, as well as protection of our clients’ financial investment.

We’re client-centric. We place an emphasis on building and nurturing client relationships because we know interaction and collaboration are vital to developing a successful radio campaign. Unlike other radio agencies, we keep our clients in the loop throughout every phase of a campaign.

We deliver unprecedented flexibility. If a radio campaign isn’t delivering desired results, our talented Creative team has the ability to quickly change everything from advertising copy to the media placement almost immediately. This kind of flexibility translates to increased creative control and, most importantly, reduced financial risk for our clients.

We believe in full disclosure reporting. We shatter the industry’s typical “black box” approach by providing clients detailed reporting throughout the life of a campaign. Clients always know exactly where their campaign is running, how it’s performing, as well as where EVERY dollar is spent.

We look forward to growing together with clients. Robinson Radio strives to build long-term partnerships with our clients and thus, doesn’t judge clients based on budgetary constraints. Whether your advertising budget is substantial or modest, we’ll treat you and your campaign with passion and devotion.