Robinson Radio News

New York, NY (October 27, 2008) – Industry-leading radio advertising agency Robinson Radio has been tapped by Babacu Health Solutions to handle the direct response (DR) radio campaign for the health company’s popular herbal energy supplement Vivacity 4 Life. The national DR radio campaign will launch on Monday, November 10 with a series of short form :60-second direct response spots targeting young adults, working mothers and baby boomers. “We are extremely pleased to have been selected by Babacu Health Solutions to represent the direct response radio campaign for Vivacity 4 Life,” said Buck Robinson, President and CEO of Robinson Radio. “An impressive product and a growing brand, Vivacity has a powerful message for radio audiences and we look forward to a successful campaign.” “When it comes to direct response radio, Robinson Radio has the solid track record of success that makes them the right choice to lead the charge. Radio will serve as a cornerstone of our marketing efforts and we could not be in better hands with Robinson,” said Rick Jones, President of Babacu Health Solutions.

About Robinson Radio

Founded in 2004, the Glen Allen, Virginia-based Robinson Radio ranks as the leading full-service advertising and direct response marketing agency exclusively serving the radio industry. With more than $20 million in annual billings, Robinson Radio is recognized for its pioneering achievements in direct response radio (DRR) and introducing new models of transactional entertainment programming. The agency is well-respected for its ‘accountability advertising’ campaign opportunities for advertisers and radio stations nationwide, as well as prominent national radio programs, syndicators and networks.