Who is Robinson Radio Networks?

Robinson Radio Networks, LLC (RRN) is a full-service advertising firm solely dedicated to creating, producing and placing long form product integration radio advertisements. This unique advertising platform is currently exemplified by The Lifestyle Show.

The Network provides a multi-channel advertising approach that leverages radio, mobile marketing, and the web simultaneously.

Advertising on the Network is created for Fortune 500 companies and other nationally-branded advertisers.

The Lifestyle Show

What’s the Buzz?

Integrated branding. Customer engagement. Star power. Measurable results.

Think an advertising campaign that promises all of the above is impossible?  Think again.  Robinson Radio Networks provides nationally branded advertisers an innovative, low-cost, and customizable opportunity to reach and connect with customers.  Using a three-prong advertising approach that focuses on customer engagement, RRN encompasses each of the following into every ad campaign:

• “The Lifestyle Show” radio program hosted by John O’Hurley
• Web 2.0
• Mobile marketing

“The Lifestyle Show”

The Lifestyle Show is a revolutionary, weekly one-hour radio program that focuses on home, health and wealth-related consumer products and services that enhance listeners’ lifestyles.  Broken into three 15-minute segments (home, health, and wealth) with entertaining five-minute transitions, the show seamlessly integrates an advertiser’s product or service into the program’s topic or storyline while delivering a branded message.  The program is designed to engage listeners by delivering a personable “living room style” interview between celebrity host John O’Hurley and the advertiser(s) featured on the show—without the heavy-handedness of typical infomercials.

Web 2.0
The Lifestyle Show will also have its own socially-oriented website where listeners and general web-surfers can navigate to learn more about the advertisers and products featured on the show – and in some cases, communicate directly with them.  The site will allow for unfiltered consumer feedback through blogs and surveys – giving advertisers a true pulse on the wants and needs of their target demographic.  The site will also include podcasts for consumers to download in case they missed the live show or want to listen again – allowing additional opportunity to blast advertising messaging.

Mobile Marketing
In an era of smart phones and wireless internet, mobile marketing ensures our advertisers connect with consumers on the go, wherever and whenever they want.  This includes delivering targeted, personal coupons in a variety of mobile applications, creating “VIP” loyalty programs, and developing direct lines of communication with consumers through mobile text messaging.  

The Benefits

• Wide Reach:  Reach a potential weekly audience of more than five million listeners.
• Long-lasting customer relationships:  The web and mobile marketing components encourage continuous, two-way communication between advertiser and consumer.
• Seamless message integration:  Deliver your message effortlessly across multiple platforms.
• Measurable Results:  Every media dollar spent can be tied to revenue generated, eliminating guess work as to whether your campaign is working. 
• Qualified Leads:  Airing on News, Talk, and Information-oriented radio stations, The Lifestyle Show draws in educated, high-income listeners with disposable income.
• Low Cost:  The Lifestyle Show combines the hottest marketing concepts in TV and movies in flexible, low-cost radio.
• Instant credibility:  The products featured on The Lifestyle Show earn instant credibility thanks to host John O’Hurley, a widely-recognized name and distinct voice to the American public.
• Engaged, loyal fan base:  The Lifestyle Show is a destination, not an interruption like many advertisements.  Dedicated listeners tune in each week to listen.