RADIO 101

Many marketers assume that TV and print marketing are the best avenues to reach an audience. While each has their own merit, both can be extremely expensive and restrictive—two adjectives that don’t bode well for marketers in today’s tight economy. Many companies can’t afford to advertise in print or on TV and yet, unfortunately, are apprehensive of radio advertising because of misinformation or a misunderstanding of the medium. Other companies simply need a means to “round out” their marketing mix and aren’t aware of all the available options.

Robinson Radio shows marketers that radio makes it easy to reach the right people at the right time with the right message, and at the right cost. It’s a “given” that radio is less expensive than TV and more flexible than print advertising, but RRI proves that radio has many other advantages and is an exceptionally powerful, flexible and lucrative advertising vehicle:

With limited budgets, marketers need assurance that their media dollars are spent wisely. Radio advertising yields measurable results so every dollar spent can be tied to revenue generated.

Radio allows for customized, well-targeted messaging to the ideal consumer.

Unlike TV or print advertising, radio campaigns can be quickly adjusted if ineffective or underperforming in any capacity.

At work, at home, at school or on the road, radio reaches people everywhere.

More than 90% of all American consumers aged 12+ tune into radio at least once a week.

The average American consumer listens to radio for 18.2 hours per week.