Short-Form Radio Campaign Launches This Month Across Select Regions

For Immediate Release:

New York, NY (March 12, 2009) – Radio advertising powerhouse Robinson Radio (www.robinsonradio.com) has signed with Progressive Loan Assistance (www.progressivela.com) to launch a short form DR radio campaign.  The campaign, which launches this month, targets consumers who are having trouble with payday loan debt.  Individuals dealing with payday loan debt will be able to speak to experienced counselors “live” or visit RealPayDayLoanHelp.com—a site dedicated to helping Americans escape the vicious cycle of payday loan debt.  Dan Meehan, Vice President of Sales and Marketing for Robinson Radio, announced that the radio campaign will serve as a testing mechanism before the company launches a national TV campaign with Skystorm Productions in May of 2009.

Progressive Loan Assistance has risen to industry prominence through meticulous client service and sound debt resolution strategies.  Specializing in payday loan debt elimination and debt settlement, the company’s expert consultants examine the best ways in which clients’ debts can be reduced.  The debt resolution strategies designed and offered by Progressive are getting the lives of thousands of clients back on track, many of whom have been trapped by aggressive lending practices.

“Robinson Radio possesses a detailed understanding of how radio can serve as a growth engine for direct marketers.   We were impressed by Robinson’s expertise in direct response radio and its focus and dedication to our company.  We look forward to benefiting from their experience and creativity,” said Rich DeSena, the company’s Chief Executive Officer.

“We are delighted to have earned the trust of Progressive Loan Assistance and are pleased to help the thousands of Americans who desperately need to free themselves from oppressive lending practices.  The company’s products and services are certain to resonate with radio listeners, and we’re confident that radio will play a significant role in generating new client opportunities,” said Meehan.

About Progressive Loan Assistance
Progressive Loan Assistance is a debt resolution agency based in Winter Springs, Florida.  The company specializes in eliminating payday loan debt and is dedicated to improving its clients’ quality of life by offering solutions for financial freedom.  Progressive offers an array of debt consolidation programs—including debt settlement, debt management, and payday debt relief.  The company is committed to creating and maintaining a quality customer service department through investment, training, and a philosophy centered on credibility and integrity.

About Robinson Radio
Founded in 2004, the Glen Allen, Virginia-based Robinson Radio ranks as the leading full-service advertising and direct response marketing agency exclusively serving the radio industry.   With more than $20 million in annual billings, Robinson Radio is recognized for its pioneering achievements in direct response radio (DRR) and introducing new models of transactional entertainment programming.  The agency is well-respected for its ‘accountability advertising’ campaign opportunities for advertisers and radio stations nationwide, as well as prominent national radio programs, syndicators and networks.