Robinson Radio News
Robinson Radio and OTAir Form Strategic Alliance
Partnership Teams Leading Direct Response Radio Agency and Mobile Marketing Company For Wide Range of Consumer Products, Corporate and Media Clients
For Immediate Release:
Richmond, VA (1/21/09) – Robinson Radio and OTAir – leaders in their respective fields of direct response radio and mobile marketing – have joined forces to provide consumer product and service companies, Fortune 500 companies and radio stations the full resources and advantages of a combined radio/mobile campaign.
Both headquartered in Richmond, Virginia, Robinson Radio and OTAir have built their businesses by implementing pioneering marketing strategies and technologies that are focused on driving consumer response and engagement. Both companies have attracted an impressive roster of clients as well as expansive industry recognition.
The Robinson Radio-OTAir alliance will target three core constituencies:
Consumer product and service companies seeking to maximize their sales with direct response campaigns
- Unique keyword / short code combinations, such as text ADVERTISER to 68247, empower listening audience to instantly respond to an ad and receive details about a product, service, company or event
- Text responses may include actionable data, such as phone numbers, directions, promos/coupons, links to web sites and 800# call centers
Fortune 500 companies searching for innovative and cost efficient brand-building opportunities
- Unique keyword / short code combinations, such as text RADIO to 68247, enable the listening audience to launch brand engagement opportunities
- Text responses may include links to mobile websites or application downloads featuring call-to-action forms, multimedia content, advergaming and utilities geared towards the lifestyles of the target audience
- Existing marketing tactics, loyalty programs, customer service levels, promotional contests and events can all be strengthened through mobile interactions
Radio stations and syndicators seeking to further their on-air personalities, concerts and audience promotions through website and mobile integration.
- Unique keyword / short code combinations, such as text WXYZ to 68247, allow listeners to receive updates about shows, concerts and events from the station, as well as interact with a on-air personalities
- Message broadcasting by local or national show hosts encourages consumers to tune in and interact with what is happening on the show
- Mobile coupons can be instantly delivered to “loyal listeners” from advertising sponsors and provides advertisers with significant reason to maintain or increase radio buy budget
Said Buck Robinson, President and Chief Executive Officer of Robinson Radio: “Through a combined direct response radio and mobile marketing approach, companies can engage the consumer when, where and how they want. Applications such as mobile coupons bring immediate measurability to advertising campaigns, as well as effectively drive retail lift. And critically important in today’s environment, the integration of direct response radio and mobile marketing reduces traditional advertising costs, such as eliminating the need to manufacture printed coupons. We are extremely excited to partner with OTAir which has a reputation for integrity, excellence and results in the burgeoning area of mobile marketing.”
“Robinson Radio has practically written the book on the utilization of radio for direct response marketing. Never a company to rest on its accomplishment, Robinson continues to aggressively develop new programs to ensure the success of their clients’ investments in direct response radio. We are proud to work with Robinson Radio to meet the ever-changing consumer marketing realities on behalf of our clients,” said Jim Washok, Chief Executive Officer of OTAir.
About OTAir
Founded by Jim Washok and Chris Littleton in 2005, and based in Richmond, Virginia, OTAir is an innovative mobile marketing company that develops interactive experiences on mobile handsets between brands and consumers. A full service firm, OTAir creates business-oriented mobile marketing campaigns, applications and websites that provide meaningful, timely, and relevant content directly to the mobile devices of consumers. Through a vast network of strategic alliances, the OTAir platform is used by thousands to power mobile marketing campaigns that reach about 99% of the U.S. and Canadian mobile subscribers. Brands on the platform have included Hershey Entertainment, Miller Brewing Company, Alienware Computers, Toll Brothers, Busch Gardens, The Virginian-Pilot, USAA and Jamie Foxx, among many others.
About Robinson Radio
Founded in 2004, the Glen Allen, Virginia-based Robinson Radio ranks as the leading full-service advertising and direct response marketing agency exclusively serving the radio industry. With more than $20 million in annual billings, Robinson Radio is recognized for its pioneering achievements in direct response radio (DRR) and introducing new models of transactional entertainment programming. The agency is well-respected for its ‘accountability advertising’ campaign opportunities for advertisers and radio stations nationwide, as well as prominent national radio programs, syndicators and networks.
