Robinson Radio News

Glen Allen, VA / Westbrook, ME (12/15/08) ) – Buck Robinson, President and CEO of Robinson Radio (www.robinsonradio.com) and Chris Homer, President of Knockout Strategies (www.knockoutstrategies.com) announced that the industry-leading direct response radio agencies have teamed to create a one-stop, full-service resource for both short and long form direct response radio marketing.

Known industry-wide for its expertise in short form DR radio, Robinson Radio is the company behind scores of major direct response radio successes, with clients ranging from entrepreneurial launches to Fortune 500 companies. At the same time, Knockout Strategies has served its high-profile client roster as a preeminent destination for long form DR radio consulting, production and media management.

As a result of the Robinson Radio-Knockout Strategies alliance, clients receive a fully designed and executed direct response radio campaign that can encompass both short and long form advertising development, production and media buying. The union between the two companies provides direct marketers and traditional advertisers the unique ability to take full advantage of the DRR medium’s singular ability to generate leads, drive immediate sales or enhance retail traffic.

“The combined resources, capabilities and skill sets of Robinson Radio and Knockout Strategies will change the landscape of direct response radio for clients and radio broadcasters alike,” said Robinson. “Against today’s economic environment, advertisers are increasingly turning to direct marketing because it’s the optimum way to measure performance and generate results. Perhaps more than ever before, this is the time for marketers and broadcasters to enjoy the cost and results benefits of direct response radio. By aligning with Knockout Strategies, we are poised to serve as the ultimate partner for this highly effective and efficient form of direct marketing.”

“The Robinson Radio-Knockout Strategies alliance brings clients the most comprehensive direct response radio campaign services possible with one phone call. We are excited to join with Robinson Radio and add their years of success in short-form with Knockout Strategies’ equally impressive experience in long-form to give companies the very best that direct response radio can offer,” said Homer.

About Knockout Strategies:
Headquartered in Westbrook, Maine, Knockout Strategies maintains divisions engaged in radio, television and print campaign management, consulting and product development. The company’s principals possess more than 25 years of combined direct response and related business experience to help deliver maximum campaign results. Knockout Strategies develops original concepts, prepares copy and scripts, handles all aspects of media buying and fulfillment and, with its state-of-the-art facilities, produces superior quality radio and television advertising.

About Robinson Radio:
Founded in 2004, the Glen Allen, Virginia-based Robinson Radio ranks as the leading full-service advertising and direct response marketing agency exclusively serving the radio industry. With more than $20 million in annual billings, Robinson Radio is recognized for its pioneering achievements in direct response radio (DRR) and introducing new models of transactional entertainment programming. The agency is well-respected for its ‘accountability advertising’ campaign opportunities for advertisers and radio stations nationwide, as well as prominent national radio programs, syndicators and networks.