Robinson Radio News

Glen Allen, VA (November 17, 2008) – Daniel Meehan, Vice President of Sales and Marketing for Robinson Radio, announced that Robinson Radio has been selected by The Sylmark Group to handle the direct response radio campaign for the Ionic Pro Turbo air purifier for Sylmark client Envion, LLC., a leading home environment consumer products company.

Launching December 1, 2008, the Ionic Pro® Turbo direct response radio campaign consists of a package of 60-second radio spots which will feature live reads by targeted radio network on-air personalities.   
Robinson Radio will handle all key areas of the radio DR campaign including radio spot creative, production, and media management.

Targeting adults aged 35 to 64, the DR radio campaign will include select programming airing on Salem Networks, including the popular Janet Parshall Show.

The Ionic Pro® Turbo is the only silent air purifier with triple action technology.  Three times more effective than the competition at half the price, it has a patent pending germicidal chamber that kills germs and bacteria, as well as a unique Oxygen Plus filter that turns smog and ozone into pure oxygen. 

“Robinson Radio continues to lead the way in radio, generating results for its numerous high-profile clients. We are delighted to forge this new association with Robinson Radio and look forward to them mounting a successful direct response radio campaign on behalf of our client, Envion, said Craig Shandler, Executive Vice President of The Sylmark Group.

“Sylmark has earned a global reputation for its unparalelled groundbreaking history in the development and marketing of the industry’s most successful direct response products. We are thrilled to join together with The Sylmark Group, an iconic name in direct marketing, to launch the radio campaign for Ionic Pro® Turbo, said Meehan. 

The Sylmark Group
The Sylmark Group is a leading developer and multi-channel marketer of innovative consumer products. The Sylmark Group specializes in the sale of products via direct response television (DRTV) marketing, primarily through “long-form” infomercials lasting 30 minutes to market products directly to consumers and to create widespread awareness for such products to supports sales in a variety of retail channels. These companies also sell products through retail stores, the Internet, catalogs, home shopping channels, credit card syndications, telemarketing, and print advertisements. The Sylmark Group’s products target primarily the fast growing housewares, home environment, exercise, nutrition, and personal care markets.

Robinson Radio
Founded in 2004, the Glen Allen, Virginia-based Robinson Radio ranks as the leading full-service advertising and direct response marketing agency exclusively serving the radio industry.   With more than $20 million in annual billings, Robinson Radio is recognized for its pioneering achievements in direct response radio (DRR) and introducing new models of transactional entertainment programming.  The agency is well-respected for its ‘accountability advertising’ campaign opportunities for advertisers and radio stations nationwide, as well as prominent national radio programs, syndicators and networks.